Services
Growth analytics services that connect data to revenue decisions.
Six focused services — from diagnosis and infrastructure to attribution, CRO, engineering and unit economics — that connect acquisition, product, CRM and revenue into one measurable growth system.
Start with the problem you have today. Each service stands alone, and together they form one operating system for growth.
The six services
Six services. One connected growth system.
Every service is scoped to a specific constraint, uses tools you continue to own, and connects to the others.
Diagnose
Growth Audit
A structured assessment of how your acquisition, product, CRM and revenue data connect — and where measurement breaks before you rebuild.
Who it's for
Teams that suspect their data is unreliable but need an objective diagnosis first.
Core deliverables
- Tracking and analytics review
- Acquisition-to-revenue journey map
- Data-quality and attribution assessment
- Prioritized remediation roadmap
Connect
Analytics Infrastructure
The tracking architecture and data model that unify marketing, product, CRM and revenue into one reliable source of truth.
Who it's for
Businesses with disconnected data that need a durable measurement foundation.
Core deliverables
- GA4 and GTM architecture
- Server-side tracking
- Warehouse data model (e.g. BigQuery)
- CRM and billing integrations
- Automated, documented pipelines
Attribute
CRM & Offline Conversion Tracking
Closing the loop between advertising, CRM outcomes and real revenue — including offline and delayed conversions.
Who it's for
Lead-gen, sales-assisted and subscription businesses with offline or delayed revenue.
Core deliverables
- Offline conversion tracking
- CRM and advertising integrations
- Identity resolution across touchpoints
- Call and lead-quality tracking
- Revenue and outcome feedback to platforms
Decide
Unit Economics & Growth Strategy
Connecting CAC, LTV, payback and contribution margin into the financial view that guides where to scale, hold or cut.
Who it's for
Teams making high-stakes budget and scaling decisions across channels.
Core deliverables
- Channel and cohort CAC
- LTV and predictive LTV
- Payback and contribution margin
- Marginal economics and budget allocation
- Scenario planning and growth prioritization
Optimize
Conversion Rate Optimization & Experimentation
Evidence-led funnel diagnosis, opportunity prioritization and experimentation for B2B SaaS and high-consideration digital teams that need better commercial decisions.
Who it's for
B2B SaaS, technology, subscription and lead-generation teams improving measurable digital journeys with enough evidence to make an actionable decision.
Core deliverables
- Funnel and behavior diagnosis
- Prioritized hypothesis backlog
- Experiment design and feasibility planning
- Decision-oriented readouts
- CRO roadmap and learning repository
Activate
Growth Engineering
Turning defined growth priorities into production instrumentation, integrations, automation and maintainable activation workflows.
Who it's for
Teams with data in place that need it operationalized into decisions.
Core deliverables
- Experiment delivery and instrumentation (e.g. GrowthBook)
- Value-based bidding and audience activation
- Lead and customer scoring
- Automated reporting and alerting
- API and workflow automation
How to choose
Not sure where to start? Start with the problem.
Most engagements begin with one clear constraint. Use these starting points, or discuss your situation directly.
You are not sure your data is trustworthy
Start with a Growth AuditYour marketing, product and CRM data are disconnected
Start with Analytics InfrastructureYou have data, but it never reaches campaigns or product
Start with Growth EngineeringYour funnel leaks, but the team is testing opinions
Start with CRO & ExperimentationAd platforms optimize on leads, not real revenue
Start with CRM & Offline Conversion TrackingYou need to decide where to scale, hold or cut
Start with Unit Economics & Growth Strategy
Or discuss your situation: get in touch.
How the services connect
Diagnose, connect, attribute, optimize, engineer, decide.
The services map to the stages of a growth decision system. You can enter at any stage and expand as the foundation matures.
- 01DiagnoseGrowth AuditEstablish what is broken and what to prioritize.
- 02ConnectAnalytics InfrastructureUnify marketing, product, CRM and revenue data.
- 03AttributeCRM & Offline Conversion TrackingReturn real revenue to acquisition and bidding.
- 04OptimizeCRO & ExperimentationDiagnose friction and turn evidence into decisions.
- 05EngineerGrowth EngineeringBuild instrumentation, integrations and activation workflows.
- 06DecideUnit Economics & Growth StrategyGuide scaling with CAC, LTV, payback and margin.
You retain ownership of every account, data pipeline, property and technical asset.
Start the conversation
Find the right starting point for your growth system.
Tell me where your growth decisions are constrained today, and I'll recommend the service that creates the most value first.
No sales commitment · Direct technical conversation