Services
Growth analytics services that connect data to revenue decisions.
Nineteen focused services — from Google, Meta and LinkedIn advertising management to measurement, infrastructure and growth strategy — that connect acquisition to business decisions.
Start with the problem you have today. Each service stands alone, and together they form one operating system for growth.
The nineteen services
Nineteen services. One connected growth system.
Every service is scoped to a specific constraint, uses tools you continue to own, and connects to the others.
Paid Media Management
Google Ads Management
I build and manage Google Ads campaigns to connect real search demand with valuable business outcomes. From Search to Shopping and Performance Max, budget decisions account for qualified conversions, customer acquisition cost and product economics—not click volume alone.
Who it's for
E-commerce, lead-generation and subscription businesses capturing active demand with usable conversion and margin data.
Core deliverables
- Planning and account setup
- Search management
- Shopping and Merchant Center
- Performance Max management
Paid Media Management
Meta Ads Management
I plan, launch and manage paid Facebook and Instagram campaigns with a structured approach to offers, creative tests, conversion data and customer economics. The goal is valuable demand—not just reach, engagement or cheap clicks.
Who it's for
E-commerce, DTC and lead-generation teams ready to test offers and creatives and share downstream quality signals.
Core deliverables
- Strategy and setup
- Facebook and Instagram campaigns
- Creative testing
- E-commerce and catalogs
Paid Media Management
LinkedIn Ads Management
I build and manage B2B LinkedIn advertising around a clear ideal customer profile, target accounts and professional decision-makers. Campaign success is assessed using lead quality, sales opportunities and pipeline evidence—not just form fills or low CPL.
Who it's for
B2B SaaS, IT and professional services with a defined ICP, meaningful deal value and a sales team ready to qualify and follow up.
Core deliverables
- ICP and account selection
- B2B campaign strategy
- Campaigns and lead forms
- Buying-committee creative
Diagnose
Growth Audit
A structured assessment of how your acquisition, product, CRM and revenue data connect — and where measurement breaks before you rebuild.
Who it's for
Teams that suspect their data is unreliable but need an objective diagnosis first.
Core deliverables
- Tracking and analytics review
- Acquisition-to-revenue journey map
- Data-quality and attribution assessment
- Prioritized remediation roadmap
Connect
Analytics Infrastructure
The tracking architecture and data model that unify marketing, product, CRM and revenue into one reliable source of truth.
Who it's for
Businesses with disconnected data that need a durable measurement foundation.
Core deliverables
- GA4 and GTM architecture
- Server-side tracking
- Warehouse data model (e.g. BigQuery)
- CRM and billing integrations
- Automated, documented pipelines
Attribute
CRM & Offline Conversion Tracking
Closing the loop between advertising, CRM outcomes and real revenue — including offline and delayed conversions.
Who it's for
Lead-gen, sales-assisted and subscription businesses with offline or delayed revenue.
Core deliverables
- Offline conversion tracking
- CRM and advertising integrations
- Identity resolution across touchpoints
- Call and lead-quality tracking
- Revenue and outcome feedback to platforms
Decide
Unit Economics & Growth Strategy
Connecting CAC, LTV, payback and contribution margin into the financial view that guides where to scale, hold or cut.
Who it's for
Teams making high-stakes budget and scaling decisions across channels.
Core deliverables
- Channel and cohort CAC
- LTV and predictive LTV
- Payback and contribution margin
- Marginal economics and budget allocation
- Scenario planning and growth prioritization
Optimize
Conversion Rate Optimization & Experimentation
Evidence-led funnel diagnosis, opportunity prioritization and experimentation for B2B SaaS and high-consideration digital teams that need better commercial decisions.
Who it's for
B2B SaaS, technology, subscription and lead-generation teams improving measurable digital journeys with enough evidence to make an actionable decision.
Core deliverables
- Funnel and behavior diagnosis
- Prioritized hypothesis backlog
- Experiment design and feasibility planning
- Decision-oriented readouts
- CRO roadmap and learning repository
Activate
Growth Engineering
Turning defined growth priorities into production instrumentation, integrations, automation and maintainable activation workflows.
Who it's for
Teams with data in place that need it operationalized into decisions.
Core deliverables
- Experiment delivery and instrumentation (e.g. GrowthBook)
- Value-based bidding and audience activation
- Lead and customer scoring
- Automated reporting and alerting
- API and workflow automation
Verify
GA4 Audit
A focused expert audit of GA4 events, key events, attribution and data quality, with an evidence-backed register of what to fix first.
Who it's for
Teams with a GA4 property whose lead or ecommerce reporting is in doubt.
Core deliverables
- Prioritized findings register with evidence and impact
- Recommendations for event and key-event definitions
- A sequence for correction and retesting
Implement
GA4 & GTM Setup
Build a testable GA4 and GTM measurement setup around the leads, purchases and events your team actually uses.
Who it's for
Teams implementing or repairing GA4 measurement and Google Tag Manager tags.
Core deliverables
- Event and key-event measurement plan
- Scoped GA4/GTM implementation
- Journey tests and handoff notes
Measure
Google Ads Conversion Tracking
Implement verified website conversion actions for Google Ads, from confirmed leads or purchases to the right bidding goals.
Who it's for
Teams with Google Ads campaigns that need dependable website lead or purchase signals.
Core deliverables
- Website conversion-action definitions
- Tag or GA4 import implementation
- QA evidence and maintenance notes
Connect
Meta Pixel & Conversions API
Configure and validate Meta browser and server events, including event pairing and deduplication where CAPI is appropriate.
Who it's for
Teams measuring leads or purchases through Meta Pixel, with or without a server integration.
Core deliverables
- Scoped event mapping and implementation
- Browser/server pairing where justified
- Test Events QA and integration handoff
Route
Server-Side Tracking
Design and validate a server-side GTM collection path for selected events, consent states and destinations.
Who it's for
Teams with a specific need for server routing beyond dependable browser tags.
Core deliverables
- Request and event architecture
- Scoped server container configuration
- End-to-end QA and operations handoff
Reconcile
Shopify Analytics
Trace Shopify purchase events from a test order to GA4 and scoped ad signals, then correct justified gaps.
Who it's for
Shopify stores with uncertain purchase measurement or conflicting app integrations.
Core deliverables
- Store integration inventory
- Test-order reconciliation and corrections
- Purchase QA and maintenance notes
Automate
n8n Marketing Automation
Build a scoped marketing handoff with guarded API actions, failure handling and a named operations owner.
Who it's for
Teams with a repeated marketing-to-CRM or reporting process and defined system owners.
Core deliverables
- Workflow and API map
- Configured n8n flow
- Success and failure QA with an operations guide
Report
Looker Studio Dashboards
Design a marketing reporting view around verified sources, agreed KPI definitions and decisions.
Who it's for
Teams with defined reporting decisions and access to relevant marketing or revenue data.
Core deliverables
- Reporting brief and metric dictionary
- Scoped Looker Studio report
- QA and handoff for access and refresh
Diagnose
Google Ads Audit
An independent account review of spend, targeting, goals and conversion quality, with evidence for the next decision or test.
Who it's for
Teams running Google Ads that need an independent diagnosis before changing campaigns.
Core deliverables
- Prioritized findings with evidence
- Limits and confidence of each conclusion
- Recommended changes or tests with a measurement check
Diagnose
Meta Ads Audit
An independent review that separates Meta creative, delivery, measurement and post-click funnel questions before the next test.
Who it's for
Teams with active Facebook or Instagram campaigns and uncertain creative or funnel decisions.
Core deliverables
- Campaign and creative findings register
- Evidence and uncertainty by funnel stage
- Prioritized experiments and success criteria
How to choose
Not sure where to start? Start with the problem.
Most engagements begin with one clear constraint. Use these starting points, or discuss your situation directly.
You are not sure your data is trustworthy
Start with a Growth AuditYour marketing, product and CRM data are disconnected
Start with Analytics InfrastructureYou have data, but it never reaches campaigns or product
Start with Growth EngineeringYour funnel leaks, but the team is testing opinions
Start with CRO & ExperimentationAd platforms optimize on leads, not real revenue
Start with CRM & Offline Conversion TrackingYou need to decide where to scale, hold or cut
Start with Unit Economics & Growth Strategy
Or discuss your situation: get in touch.
How the services connect
Diagnose, connect, attribute, optimize, engineer, decide.
The services map to the stages of a growth decision system. You can enter at any stage and expand as the foundation matures.
- 01DiagnoseGrowth AuditEstablish what is broken and what to prioritize.
- 02ConnectAnalytics InfrastructureUnify marketing, product, CRM and revenue data.
- 03AttributeCRM & Offline Conversion TrackingReturn real revenue to acquisition and bidding.
- 04OptimizeCRO & ExperimentationDiagnose friction and turn evidence into decisions.
- 05EngineerGrowth EngineeringBuild instrumentation, integrations and activation workflows.
- 06DecideUnit Economics & Growth StrategyGuide scaling with CAC, LTV, payback and margin.
You retain ownership of every account, data pipeline, property and technical asset.
Start the conversation
Find the right starting point for your growth system.
Tell me where your growth decisions are constrained today, and I'll recommend the service that creates the most value first.
No sales commitment · Direct technical conversation