Privacy Policy

This Privacy Policy describes how personal information is handled in connection with this website. Its purpose is to help you understand what may be collected, why, and how it may be used and shared.

This policy applies to the pages and features of this website, including the contact form, booking flow, and any tools or content made available here. It does not apply to third-party websites or services that operate under their own privacy practices.

The website is operated by Maksym Lazarevych, operating under the Lazarevych brand (referred to as “Lazarevych”, “we”, “us”, or “the website operator”). Where applicable law recognises the role of a data controller, the website operator acts as the controller for personal information processed through this website. No separate registered company or legal entity is represented on this website.

You may choose to share information with us, for example through the contact form or a booking flow. Depending on what you submit, this may include:

• Full name
• Email address
• Company name
• Website
• Service interest
• Monthly marketing-spend range
• Project timeline
• Business situation or business context
• Messages and other information you voluntarily submit
• Confirmation of your privacy consent

Not every field is mandatory. You decide how much to share, and you can contact us using another method if you prefer not to complete a form. Please avoid submitting sensitive personal information or confidential third-party information that is not needed to handle your request.

When you visit the website, certain information may be collected automatically or made available by your browser, device, or the providers that help operate the site. Where enabled or technically available, this may include:

• IP address
• Browser type
• Device information
• Operating system
• Page URL
• Referrer
• Date and time of access
• Visitor and session identifiers
• Cookie or similar identifiers
• Campaign and attribution parameters, such as UTM source, UTM medium, UTM campaign, UTM content, and UTM term
• Advertising click identifiers, such as gclid, gbraid, wbraid, and fbclid
• General website-interaction information

Because hosting, security, and analytics providers may process network information to deliver and protect the website, IP addresses may be handled as part of normal website operation.

Information may be collected through:

• Direct submission through the contact form
• Booking an introductory call through Calendly, where used
• Server and hosting logs
• Analytics and tag-management technologies, where these are enabled
• Referral and campaign parameters in links you follow
• Cookies and similar technologies
• Communications that follow a request you send us

Information may be used to:

• Respond to contact requests and enquiries
• Evaluate potential consulting engagements
• Schedule and prepare for calls
• Prepare proposals
• Provide requested services
• Operate and secure the website
• Prevent abuse and spam
• Diagnose technical problems
• Understand website performance
• Improve content, tools, navigation, and user experience
• Measure marketing attribution
• Maintain business records
• Comply with legal obligations
• Establish, exercise, or defend legal claims

In jurisdictions where a legal basis is required to process personal information, the basis will depend on the situation and applicable law. Depending on the context, processing may rely on:

• Your consent
• Steps taken at your request before entering into a contract
• Performance of a contract
• Legitimate interests, such as operating, securing, and improving the website and responding to enquiries
• Compliance with legal obligations

The legal bases above may not all apply in every jurisdiction, and the relevant basis depends on the applicable law where you are located.

Cookies and similar technologies may be used to operate the website and, where enabled, to measure performance and attribution. These may include:

• Essential technologies needed for the website to function and to remember basic preferences
• Analytics technologies, where enabled
• Attribution identifiers associated with marketing campaigns
• Third-party embedded services, such as the Calendly booking widget

Some technologies are set directly, while others may be set by third-party tools such as a tag manager, analytics, the Calendly widget, or hosting and security providers.

This website does not currently operate a dedicated cookie-consent management platform. Where consent is required for certain cookies or technologies under applicable law, you may be able to manage preferences through your browser settings, and the treatment of non-essential technologies may depend on the current configuration of the website and its providers. This section will be updated if a consent mechanism is introduced.

Where enabled, analytics and measurement technologies may be used to understand how the website is used and how marketing brings visitors to it. These may include:

• Google Analytics
• Google Tag Manager
• Internal analytics helpers used by the website
• Marketing-attribution parameters
• Website performance and interaction measurement

Analytics configuration can change over time, and analytics providers may process technical identifiers such as cookie identifiers or IP addresses. Personal details submitted through the contact form — such as your name, email address, or message content — are not included as analytics parameters.

The website relies on third-party providers to operate. Depending on how the website is configured at a given time, these may include:

• Vercel for website hosting and deployment
• Cloudflare for domain, DNS, content delivery, performance, and/or security
• n8n for workflow automation that helps process contact-form submissions
• Gmail or Google email services for email delivery and communication
• Calendly for appointment scheduling, where used
• Google Analytics and Google Tag Manager, where enabled

Some of these services may be configured but not always active, and the set of providers may change as the website evolves. Each provider processes information under its own terms and privacy practices. We do not make representations here about a provider’s contractual commitments, certifications, hosting regions, or retention practices.

The providers that help operate this website may process information in countries other than the one in which you are located. This means your information may be transferred to, stored in, or accessed from jurisdictions with different data-protection rules.

Where required by applicable law, appropriate safeguards may be used for such transfers. We do not claim that information remains exclusively within any single country or region.

Information may be shared:

• With service providers that help operate the website
• To fulfil a request you make
• To maintain and secure the website
• When required by law or legal process
• In connection with a legitimate business restructuring, such as a merger, acquisition, or reorganisation
• To establish, exercise, protect, or defend legal rights

We do not sell the contact information you submit through this website in the ordinary sense of exchanging it for money. Definitions of “sale” and “sharing” vary between privacy laws, and the treatment of any given activity depends on the applicable law.

How long information is kept depends on the circumstances. Relevant factors include:

• The purpose of processing
• The nature of your request
• Ongoing business discussions
• Contractual requirements
• Security needs
• Legal and accounting obligations
• Applicable limitation periods

When information is no longer needed for these purposes, it may be deleted or anonymised. Specific retention periods are not stated here because they depend on the factors above.

Reasonable administrative, technical, and organisational measures are used to help protect information against unauthorised access, loss, misuse, or alteration.

However, no method of transmission over the internet and no method of electronic storage is completely secure. We cannot guarantee absolute security, and you share information with the website at your own discretion.

Depending on your location and applicable law, you may have rights in relation to your personal information, which can include the right to:

• Access the information held about you
• Request correction of inaccurate information
• Request deletion
• Request restriction of processing
• Object to certain processing
• Request data portability
• Withdraw consent where processing is based on consent
• Lodge a complaint with a competent supervisory authority

These rights are not absolute and may be subject to legal exceptions and to the requirements of the jurisdiction that applies to you.

To make a privacy request, please use the contact page. You may also reach us by email at hello@lazarevych.com.

To protect your information, we may need to verify your identity before responding to a request, and we may ask for additional information for that purpose.

This website and the professional services described on it are directed to businesses and professionals, not to children. We do not knowingly seek or collect personal information from children. If you believe a child has provided personal information, please contact us so that it can be addressed.

The website may link to or embed third-party websites and services, including scheduling, analytics, and other tools. These third parties have their own privacy practices, and this Privacy Policy does not apply to them. We encourage you to review the privacy notices of any third-party service you use.

This Privacy Policy may be updated from time to time to reflect changes to the website, our practices, or legal requirements. When it is updated, the “Last updated” date at the top of the page will change. Please review this page periodically.

If you have questions about this Privacy Policy or how your information is handled, please visit the contact page or email hello@lazarevych.com.