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Lazarevych

Evidence-first marketing analytics platform

Turn GA4 data into better decisions. Growth, engineered.

Connect one GA4 property and get a prioritized decision brief: what changed, how reliable the signal is, why it matters and what to investigate next.

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Next: choose one GA4 property and approve read-only access.

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  • Read-only GA4 access
  • Your settings stay unchanged
LazarevychIllustrative preview

Decision workspace

Last 28 days · sample
Sessions
12,480 ↑ 8%
Key events
326 ↓ 3%
Coverage
28 days Complete
Finding 01Medium confidence

Paid traffic grew. Conversion quality did not.

The sample pattern points to efficiency pressure worth validating before the next budget increase.

Signal
+22% paid sessions
Evidence
28-day sample
Impact
CAC pressure
Next action
Validate key-event quality
Sample interface and data — not an account, customer result or performance promise.

The decision workflow

From a metric change to a decision brief.

The platform keeps the signal, context, confidence, likely impact and next action together—so the interface supports a decision instead of only reporting metrics.

  1. 01

    See the signal

    Identify the change that deserves attention instead of scanning every metric.

    OutputPriority signal
  2. 02

    Check the evidence

    Review freshness, coverage and measurement limits before trusting the pattern.

    OutputEvidence check
  3. 03

    Understand the impact

    Connect the signal to conversion quality, efficiency and the business question.

    OutputBusiness implication
  4. 04

    Take the next action

    Frame a focused investigation, test or operating decision.

    OutputDecision brief

Available now · GA4

Start with evidence your GA4 data can support.

Choose the property and time window before comparing performance or drawing a conclusion.

01

Connect the right property

Choose the GA4 property you want to review and connect it with read-only access.

ResultProperty selected
02

Establish the data window

See the available date range, freshness and coverage before comparing performance.

ResultWindow validated
03

Review performance context

Explore users, sessions, acquisition context and key events within the validated period.

ResultPerformance context
04

Frame the next investigation

Use the findings to narrow the question that should be validated next.

ResultNext question
One property is enough to begin.Connect GA4 with read-only access. Your settings remain unchanged.
Start free GA4 review

Evidence before certainty

Know what the conclusion rests on.

A useful recommendation should show the pattern, the evidence behind it and the limits that still need validation.

Illustrative reasoning example28-day sample
Signal
Paid sessions ↑ 22%
Metric-only answer
Scale the channel
Evidence-aware next action
Validate conversion quality first
Key events ↓ 3% · Medium confidence
01

Freshness

Updated 3h agoKnow when the data was collected before interpreting a recent movement.
02

Coverage

28 days availableUnderstand whether the observed period is broad enough for the comparison.
03

Confidence

MediumKeep caveats visible when measurement gaps limit the strength of a conclusion.
01

Read-only by design

Selected property data is read, not edited. Your analytics configuration stays unchanged.

02

Limits stay visible

Freshness, coverage and caveats stay attached to the recommendation.

03

Examples are labelled

Sample interface data stays separate from account data and customer results.

A visible limitation is more useful than false precision.

Current scope and roadmap

One live starting point. A clearly labelled roadmap.

The product starts with GA4. Future connectors stay marked Planned until they ship.

GA4Available

GA4

Connect one selected property with read-only access and establish the available evidence window.

Ready to connect
Planned

Google Ads

Planned connection for spend, campaign and acquisition context.

Not available yet
Planned

GTM

Planned connection for implementation and tracking-change context.

Not available yet

The methodology behind the product

Built from real measurement and decision work.

These consulting cases demonstrate the measurement methodology behind the product; they are not platform performance claims.

Explore all case studies
Consulting evidence

End-to-end marketing analytics

See how acquisition, CRM and revenue were connected into one decision system.

$833
per signed job
$909
per completed project
Read the case study Consulting evidence

Growth data infrastructure audit

See how measurement and reconciliation gaps were prioritized before implementation.

67-page
strategic audit
17
analysis areas
Read the case study

Marketing intelligence for lean teams

Clear enough for leadership. Rigorous enough for analysis.

01

Marketing leaders

Where should budget move next?

See which movement matters before reallocating budget or changing the plan.

02

Growth teams

Which signal deserves a test?

Move from a performance change to a focused test or investigation faster.

03

Analysts

What can the evidence support?

Keep evidence quality and known limitations attached to the conclusion.

Questions before you begin

Know what to expect before connecting.

A clear starting point, scope and next step.

  • Current sourceGA4
  • Access modelRead only
  • Next connectionsAds + GTM · Planned
What can I use today?

You can connect one selected Google Analytics 4 (GA4) property with read-only access, review the available data window and explore the analysis that data supports. Google Ads and GTM connections are planned and remain labelled Planned until they ship.

Will connecting GA4 change my settings?

No. The current GA4 connection uses read-only access. It does not edit GA4 settings, create events or change your tracking implementation.

Is the dashboard preview real account data?

No. Every value in the public preview is illustrative sample data. It is not connected to an account, a customer result or a promise of performance.

How is this marketing analytics software different from a reporting dashboard?

A reporting dashboard organizes metrics. The platform keeps the priority signal, supporting evidence, data-quality limits, likely impact and next action together so the output supports a decision instead of ending at a chart.

Do I need a perfect GA4 setup first?

No, but the quality and coverage of the data set the limits of the analysis. The platform makes those limits visible so you can decide what is reliable and what needs validation.

Ready when you are

Turn your GA4 signal into a focused next step.

Choose one property, review the first brief and decide what deserves investigation.

  • Prioritized signal
  • Visible evidence limits
  • Focused next action
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