Terms of Use

By accessing or using this website, you agree to these Terms of Use. If you do not agree with them, please do not use the website. Your continued use of the website indicates your acceptance of the Terms as they apply at the time of use.

The website is operated under the Lazarevych brand and presents:

• Consulting services
• Growth and analytics expertise
• Educational content
• Case studies
• Calculators
• Analytical tools
• AI-assisted assessments
• Contact and booking options

The website is provided for general information and to help you evaluate whether the services may be relevant to your needs.

You agree to use the website only for lawful purposes and in a manner consistent with these Terms and applicable law. You confirm that you have the legal capacity to accept the terms that apply to you, and, if you use the website on behalf of an organisation, that you are authorised to do so.

None of the following, on its own, creates a professional relationship:

• Visiting the website
• Using the tools
• Submitting a contact form
• Sending a message
• Booking an introductory call
• Receiving preliminary information

These interactions do not automatically create a consultant-client, fiduciary, employment, partnership, agency, or other professional relationship between you and the website operator.

Any paid or professional consulting services require a separate written agreement. That agreement would define the terms of the engagement, which may include:

• Scope
• Deliverables
• Fees
• Responsibilities
• Data access
• Confidentiality
• Limitations
• Other engagement terms

Until such an agreement is in place, no professional services are being provided through this website.

If you submit information through the website, you are responsible for:

• Providing lawful and accurate information
• Having the authority to submit any business information you share
• Avoiding unnecessary sensitive personal information
• Avoiding confidential third-party data unless you are properly authorised to share it

You retain your rights in the business information you submit. You grant only the limited permission reasonably needed for us to process that information in order to respond to your request, operate the website, provide services you ask for, and meet legal obligations. This does not grant any broad ownership rights over your information.

Unless otherwise indicated, the content and materials on this website are owned by or licensed to the website operator, including:

• Website copy
• Design
• Branding
• Code
• Frameworks
• Calculators
• Reports
• Templates
• Visuals
• Original methodologies
• Downloadable materials

These materials may not be copied, reproduced, or reused beyond what is permitted below or by applicable law without permission. Third-party trademarks, libraries, tools, and services referenced on the website remain the property of their respective owners and are used in accordance with their terms.

You may view and use the website for your own personal reference and for internal business evaluation of the services and information presented. This includes reasonable use of the tools and calculators for their intended purpose.

You agree not to:

• Use the website for any illegal purpose
• Attempt unauthorised access to the website or related systems
• Conduct security testing without permission
• Scrape or extract data in a way that harms the service
• Engage in automated abuse of the website
• Reverse engineer the website where this is prohibited
• Introduce malware or harmful code
• Interfere with the operation or availability of the website
• Misrepresent your identity or affiliation
• Infringe intellectual-property rights
• Use outputs from the website to facilitate unlawful activity

Please keep in mind that:

• Information on the website may change
• Content may contain errors or omissions
• Services and features may be modified or discontinued
• Availability of the website is not guaranteed
• Maintenance or third-party failures may affect access from time to time

The website may rely on or link to third-party services, such as Calendly for scheduling, analytics providers, hosting and delivery providers, and external websites. We do not control every third-party service, and their availability, features, and terms may change. Your use of a third-party service is subject to that provider’s own terms and privacy practices.

The website may offer calculators, analytical tools, and AI-assisted features. When you use them, please understand that:

• Outputs depend on the inputs you provide
• Models depend on assumptions that may not fit your situation
• The data available may be incomplete
• AI-assisted outputs may contain errors
• Results are informational and not professional advice
• You should independently validate any material decision before acting on it

The website and its content and tools do not guarantee any particular business result. No guarantee is made regarding:

• Revenue
• Profit
• Growth
• ROAS
• CAC
• LTV
• Conversion rates
• Attribution accuracy
• Forecast accuracy
• Campaign performance
• Search rankings
• Funding
• Compliance outcomes
• Overall business performance

To the extent permitted by applicable law, the website and its content and tools are provided on an “as is” and “as available” basis, without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. Nothing in this section limits any warranty or right that cannot lawfully be excluded.

To the maximum extent permitted by applicable law, the website operator will not be responsible for indirect, incidental, special, or consequential losses, or for loss of profits, revenue, data, or business, arising from your reliance on general website information or free tools.

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited. This website does not set a monetary liability cap; any such terms would be addressed only in a separate, reviewed written agreement.

To the extent permitted by applicable law, you agree to be responsible for claims, losses, or costs that arise from your unlawful misuse of the website or your violation of the rights of a third party through your use of the website. This provision is limited to those circumstances and does not extend more broadly.

Nothing in these Terms excludes, restricts, or modifies any rights or remedies, or any liabilities, that cannot legally be excluded, restricted, or modified under the law that applies to you. Where a provision of these Terms conflicts with such mandatory rights, those rights prevail.

These Terms, and any dispute arising from your use of the website, will be governed by the applicable law that properly applies in the circumstances, without displacing any mandatory protections available to you under the law of your place of residence.

A specific governing-law jurisdiction and forum for disputes has not been designated on this website. Where a binding jurisdiction is required, it would be confirmed as part of a separate written agreement or a future update to these Terms.

These Terms may be updated from time to time. When they are updated, the “Last updated” date at the top of the page will change. Your continued use of the website after an update indicates your acceptance of the revised Terms.

If you have questions about these Terms of Use, please visit the contact page.